Irie Ites is one of the most interesting reality for the diffusion of reggae music in France. Irie Ites is involved in the reggae scene as a sound system and as a label, promoting new artists and conscious new roots style. The label has brought on the scene a real powerful singer, born in Guyana and established in France, his name is Ras Mac Bean. His debut album " Pack Up and Leave"is composed by 15 tracks, played on reggae riddims with conscious lyrics. There are two special combinations in the album, "Lion is the King" with Morgan Heritage, and " Wake up call " with Anthony B. Ras Mac Bean sings "Dragon" on the same riddim of Lion is the King", he has a strong voice and his lyrics are oriented to Rastafari, society and everyday life.Irie Ites has released now the complete riddim with 9 tracks, called Zion Riddim and performed by some of the most important new messengers of reggae music. Turbulence "The Futcha" with "Rastafari Livity", Lutan Fyah "Intoxication" , Tony Rebel "Why People", Chezidek "Better not" and Morgan Heritage " Lion Is The King" are some of the artists that performed on the riddim. It is an important production that shows all the efforts of Irie Ites Records in the promotion of new singers and good music animated by positive messages.